About Us
The Origins
You know that expensive perfume you only use for special occasions? That was us with our beloved Creed and Tom Ford bottles, always hesitant to spray them, saving every precious drop.
But when we did wear them, the compliments were incredible. That confidence boost became addictive, yet we still couldn't justify using $300 fragrances daily.
During COVID lockdown, we stumbled across a YouTube documentary about fragrance creation and pricing. The markup was insane! Before we knew it, we'd blown thousands on supplies, obsessively crafting our first three luxury dupes. They were 80-90% there, but still got those same compliments.
Word spread to friends, then their friends and suddenly we were unofficially the neighborhood fragrance dealers. That's when the lightbulb hit: do what you love and you'll never work a day in your life, right? We needed to take this up a notch.
The Method
We needed an edge to really stand out, and despite the temptation for an quick fix, we refused to buy white-labeled junk from suppliers.
Instead, we upped the dose and created high-concentration extrait batches at 30% for unbeatable longevity and projection.
We found a new supplier to import premium ingredients in bulk (the same ones who supply your favorite designer houses). This supplier requires massive upfront orders, so we bit the bullet and waved goodbye to that house deposit.
After months of tweaking formulas with friends' feedback, we settled on our signature collection. Every bottle is crafted with the same obsessive attention to detail that started this journey, because if it's not good enough for our daily wear, it's not good enough for yours!
The Vision
We're here to make luxury fragrance accessible to everyone, bringing the biggest collection of scents to the masses at realistic prices. We have a little black book that's been in progress for half a decade now and it's grown to hundreds of formulas. One day we hope to release them all to you!
What started as a personal obsession has grown with our community of fragrance lovers into something much bigger.
We constantly want your feedback and will reiterate our formulas wherever you think we fall short, we admit we're not perfect! So please - TELL US HOW YOU REALLY FEEL!
This company is by fragrance lovers, for fragrance lovers, with the ultimate goal of becoming the number one destination for scents worldwide. Everyone deserves to smell extraordinary every single day, not just on special occasions.
The Scent Society
Our customers are regular people who refused to settle for smelling ordinary. We've personally called dozens of you to ask for feedback and it is so great getting to know you.
There's Bella, a Melbourne teacher who went from one expensive perfume used twice yearly to having a full fragrance wardrobe.
There's James, a medicine student who couldn't afford designer scents but now gets stopped asking what he's wearing weekly!
We've got busy mums with their signature scents, young professionals building confidence one spray at a time, and fragrance enthusiasts who've become our unofficial brand ambassadors.
Our community spans Australia wide and is full of people who now understand that luxury isn't about the price tag, it's about how you feel when you wear it.
We invite you to join our "Scent Society" and stop saving your confidence for special occasions, come on the ultimate journey as we take on the notorious fragrance industry!